“Hortavie Mpondo: When Influence Meets Authenticity – A Role Model for African Youth”

By Hilary Silatchom, for IND-Corp

A Voice That Transcends Screens

“Influence isn’t a number, it’s a legacy. Hortavie Mpondo, actress, model and committed voice, is living proof. From biochemistry labs to film sets, her work is a compass for a generation in search of role models rooted in strong values.”

1.          Authenticity as a Pillar: Parcaises Out of the Ordinary

When the roots run deep, there’s no need to fear the wind.” – African proverb

Biochemistry→ Cinema: A bold reconversion that proves passion overcomes disciplinary boundaries.

• Series “Madame… Monsieur”: A role that tackles social fractures with nuance, reaching 2 million monthly viewers in Cameroon.
• Education by example: His speech to students at the University of Yaoundé I in 2023: “Your dreams deserve to be nurtured, not buried.”

IND-Corp lesson:

“Lasting influence is born of a perfect alignment between personal parcaises and collective values.”

2.Responsible Influence: A Lever for Social Transformation

“The word that comes from the heart keeps warm for three winters.” – Bantu proverb

Key commitments :

• Fighting violence against women: Partnership with the NGO Femmes Debout (5 awarenessraising workshops in 2023).
• Female self-esteem: #MaBeautéMonChoix campaign, viralized in 12 African countries.  $

Key figures:

• 89% of its audience considers its content “inspiring and educational” (internal survey, 2024).
• 300 young girls mentored via its Rising Stars program.

Our analysis:

Its secret? Raw authenticity that transforms subscribers into a community, and likes into concrete action.

3.         Ethics vs. Profitability: The Influencer Paradox

“Money that comes without effort goes without a sound.” – Fulani proverb

• Partner of choice: Ambassador for Bold MakeUp, a brand committed to beauty inclusion (50 Nuances de Nuit campaign).

Business model:

• 70% of its collaborations include a CSR clause (e.g.: donation of 10% of profits to rural schools).
• Average engagement rate: 8.7% (vs. 2.3% for the average African influencer).

Case in point: His campaign with a mental health brand generated 45,000 downloads of a meditation app in 72 hours.

4. Event: Decoding a Revolution

📅 Master Class Exclusive: “Influenceur: Arnaque ou Métier?”

With Influence au Mboa and IND-Corpexperts

–  Date: April 12, 2024 from 2:00 pm

–  Location: Yaoundé, Cameroon

Program:

1.  Round table: “Monetize your influence without selling your soul”.

2.  Practical workshop: Building an ethical personal brand.

3.  Networking: Meet brands committed to NOBLE and USEFUL influence.

🔗 https://grena.cm/fr/event/came-on-joss-des-influenceurs-bastos-enovation-factory

“Alone, we go faster; together, we go further.” – African proverb

Ready to better understand and redefine the concept of influence?

We look forward to seeing you at the Enovation Factory .